Evaluation Question 3

3. What have you learned from your audience feedback?
Our process of gathering feedback began from the first rough cut, on my blog post here you can see the feedback we gained from our teacher and what steps we took to begin to correct these problems we encountered.

We needed to interview people who roughly fell into our target audience, we asked people wo were are all aged between 18 and 27 but were mixed gender, they were all media and music fans so have a understanding for music and music videos.

To find out whether our target audience found the final products appealing after the construction was finished, I devised a questionnaire to see how marketable the product would be in the media world, will this be a credible video?

Questions askedWhat were your initial thoughts of the video?What aspects stood out most to you? A favorite shot?Compared to other establish music videos, does this compare?Would you say our video established an urban brand well? how?Looking at the digipak and magazine advert, would you be able to link this to our video?Which aspects of the digipak/magazine stand out?Would you buy the album after viewing our media products? Any other comments?

Quotes from responses -
Question 1 & 2 : 'I was hit by the vibrant use of colour and the drastic change of editing to the song, very dramatic' - Nathan Manning age 22

'Initially i enjoyed the narrative to the story and the emotion portrayed by the actor' - Media Student

The choice of Mise en scene throughout was dramatic - Media Student
'The lighting was clever' - Media Student

The change of camera angles throughout the video was striking, and the use of colour was very good - Media Student

Initially the pace of the editing stands out most, however the use of overlays was a unique aspect so stood out- Alice Bennett

My favorite shot was about half way through, the pace of the music slowed, an overlay was used on top of a close up - Media Student

All the overlays i thought were great - Martin Manning

The digipak stands out due to the vibrant colours, along with the magazine article which looks very professional - Media Student

Question 3: Definitely looks like the ones i watch on MTV - Nathan Manning age 22

The video reminds me of established videos i have seen before - Media Student

Question 4: I noticed a lot of graffiti, in the tunnel the video came across as very urban. And he was wearing a hoody which helped - Nathan Manning age 22

The use of graffiti and mise en scene made it very urban and gritty - Media Student
I think it does as you have picked appropriate locations and the actor conveys a urban attitude and behaviour- Media student

Question 5: The use of lighting and colour is constant over all three tasks - well done - Nathan Manning age 22

Both the video, magazine and Digipak have dark back grounds with a good use of colour, they look similar

The emotion captured is consistent in the photography and video. - Media Student

The three products look very similar on first glance due to the use of photography and font Media Student

Question 6 - The digipak and Magazine advert both stand out due to their striking use of photography and the high quality of the images - Nathan Manning age 22

The photographs are dramatic and eye catching, the contrast used enhances this - Media Student

The mise en scene of the photographs and the simplicity of the design is what makes it looks professional - Media Student

Question 7 - Of course, it looks professional and intriguing, the choice of photographs establish the type of CD it will be also.

After viewing the video, listening to the track and seeing the magazine advert i would have a high standard for the rest of the album and would definitely buy it - Nathan Manning age 22.

Any other comments - Most were celebratory, Well done!

Using my brother as he is in the prime age of our target market, i told him to be honest and he was very positive about our products. The media students have an awareness of what we were trying to capture so positive responses from them mean we have achieved our goals.

Response from the Plan B fan base - Our true target market.

As well as people answering these questions on paper, we decided to video a few of the people answering the questionnaire and fellow media students to give us a technical view on the video.

'use of transitions' 'The lighting is vibrant..yet dark to reflect the mood of the character in your video' 'It looked professional' 'the way the tension was built up throughout the video' 'the editing worked well with the pace of the music' 'the use of overlays and how the lighting enhanced it'

To gain a repsonse from the
The second step to gaining feedback was to post the video on the social networking site facebook after uploading it to viemo. This provided us with instant positive feedback which we screen grabbed.

Colloquial but useful feedback is shown in the image above.
Overall the feedback was extremely positive which was pleasing due to the time ( blood sweat and tears ) put into the video. The audience did pick up on aspects that we hoped - the main aspects of our feedback was the use of post production effects, lighting, fast editing and mise en scene. The use of lighting, camera angles and mise en scene was was said to be ‘creatively directed’. The house style of our brand was noticeable as feedback mentioned the use of fonts, colouring and lighting threaded between the three media platforms. Thus I can conclude that our media product would be credible in the media world.