Working on the Magazine advert

Magazine advert conventions establish after my research gathered on my post here:

A striking focus image, Photography of main importance
Simple yet stylistic use of font
Simple layout design
Reviews from establish and recognisable critics in the music industry
Date release of the album along with type of media it will be released
Legalistic information - websites,record label logo, copyright

Another important convention that the magazine advert mirrors directly the digipak.

Creating the magazine advert in Adobe Indesign was relatively, and surprisingly simple, baring in mind we all had gathered a high level of skill from our AS coursework using the software. We were aware that too many fonts or different fonts and a busy layout can draw focus away of the main intention of the advert - to inform our target audience of the that the album is soon to be released giving them the details. We already had the focus image we had decided to use that i created on photoshop earlier. This we picked because of its use of overlays which links to our video, and creates a urban, powerful image that will draw our target audience in. The font we had picked before, new garden was used for the title of the artist and the album and we searched for more simple fonts underneath.

Firstly our layout included the font above and below the image, the photograph was smaller with a margin left either side. We chose a solid black background as it lifted the colours in the image completely and blended with the back ground. Large font is used so that the audience can read the head line. We used the HMV and mercery records logo for authenticity along with websites for promotion.
We then changed the scale of the image, making it bigger so that the font was not over the image but written across the image. Lines in Indesign seperated important infomation that needed to be included. We have the album a release date of the '31st of march' and used a sharp critics quote of the track to encourage sales '

Star ratings an idea we gained from our research was used and this made it look really professional, using well known players in the music industry such as NME and Q magazine with high rating is also used to promote the album and fitting to the conventions. We also alluded to the Harry Brown film as this would be a popular hook to link the album to.